Studied Advertising and Business Studies in Great Britain and Law in Slovakia. After graduation became Account Manager and Strategic Planner at the advertising agency in Prague. For her accounts UniCredit Bank and Makro Cash and Carry she was managing ATL and BTL communication (print campaign, online, radio campaign, OOH campaign, catalogues, leaflets)and trademark registration agenda. As a Strategic planner she was responsible for a new business agenda (data research, strategy planning, creative process supervision, presentation to client).

From agency she moved to the client’s side. As a Junior Brand Manager at Heineken she was part of the Zlatopramen team, responsible for young and innovative products. She launched three new beer products to the market (Zlatopramen Radler, Zlatopramen Radler Zimní, Zlatopramen Mystery). Got the experience with the product and packaging development, developed 360° launching campaigns (TV, print, online, OOH, events, roadshows, consumer competitions).

As a Marketing Specialist at HTC headquarters for Central and Eastern Europe she was responsible for coordination of the marketing communication in the selected countries within the region. A crucial part of her job was the negotiation of the marketing communication and deals with the partners in each country, mainly telecommunication companies.